Posted: 8 July 2019
As a retailer you are always looking for ways to improve the shopping experience for your customers and to maximize your sales. We have put together 6 strategies that utilize face-out signs which are proven to work, and the good news is that they are simple enough for you to start implementing today.
Advertise promotions, new products and arrivals – face-out sign holders are the best silent sales team you could hire. They can be used to point out current promotions, new stock, branded products…face-out signs can do half of your selling for you by helping your customers efficiently navigate your shop and encourage purchases.
Make your offers clearer – retailers have only a few seconds to capture the attention of customers. This means you need to engage shoppers the moment they enter your store. By using face-out signs you can place valuable information like promotions and sales events directly in front of your customers.
Provide relevant information instantly – when it comes to retail, the old adage that ‘a picture’s worth a thousand words’ is certainly true. Inserting an image of a garment into a face-out sign holder is the most effective way to showcase that item and encourage shoppers to visualize themselves wearing it.
Maximize revenue – effective and persuasive messaging or images can create a higher perceived value for a product, which will increase your retail sales. Using high-quality face-out sign holders can increase in-store sales by 25 percent.
Trio selling – offer a simple choice: new, regular, discount - by using face-outs to combine new arrivals with items on sale and regular priced merchandise, you can catch shoppers’ attention and cross-sell the whole bundle.
Combination selling - sign holder displays that cluster together complementary products is an effective way facilitate multiple purchases. Recommending one or more products relevant to an item that a shopper intends to purchase - placing hats and mittens with coats, or sunglasses with bathing suits for example - helps jumpstart the imagination of your customer with ideas on how to use different products together and is a great strategy to cross-sell.
These tips form part of our new FREE guide – How to Maximize Sales From Your Existing Footfall. Download the full version now for a further five strategies.
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