POSTED: 30 January 2018
30th January 2018, Corby UK: The world’s best-selling face-out product, Reflex sign holder range, is making moves to further strengthen its position in the US retail market space.
Reflex sign holders will be on display at GlobalShop in Chicago, March 27-29 2018 (DisplayMode - booth 2158). GlobalShop is the largest annual gathering of retail buyers and brands, bringing over 10,000 industry professionals under one roof. Proven to dramatically uplift sales, and already used by retailers such as Disney, Bon-Ton, Forever 21, Cabela's, The Container Store, H&M, Dick's Sporting Goods, Catherines, TJX, and Primark, the Reflex sign holder range is expected to draw a lot of interest from delegates due to its amazing versatility and durability.
Recognizing the US market for its innovation, attention to detail and cutting-edge retailing, the newly rebranded Reflex range will be launched at GlobalShop direct to US retailers.
“The reality in the US market is that retailers are under pressure from online channels and must adapt to improve the customer experience in a cost-effective manner,” said Leon Edwards, DisplayMode Managing Director, “the Reflex is the perfect solution to improve shopper-to-buyer conversion rates through better compliance and in-store messaging in support of marketing initiatives.”
The US market is a priority focus for the company for the next 24 months and GlobalShop marks the start of this.
Edwards continues, “No market is better placed than the US to achieve these improved shopper-to-buyer conversion results at scale and with minimal costs. DisplayMode is making a significant investment into the US market that will translate into improved returns for our customers where it can be seen in the bottom line.”
Work has already been undertaken on the existing supply chain to ensure capacity to meet US demand. Products will be stored and shipped within the US for the fastest service.
On show at GlobalShop will be the full market-leading Reflex range, including Reflex Prime, a robust and durable sign holder which stretches to fit 98% of all end-of-arms. The unique flexibility of Reflex Prime means signs will merely flex when knocked by shoppers, ensuring in-store graphics stay in place. Reflex Prime is available in a range of popular, pre-formatted sizes, and promotional graphics are quick and easy to change by shop-floor staff.
Also on display will be Reflex Select which includes all the benefits of Reflex Prime but is completely customizable to any size, style or format required. Tailored to meet a retailer’s exact requirements, whether stores are looking for a split sign, or perhaps need to display over-sized graphics, Reflex Select provides retailers with a truly unique, versatile product option.
Samples of Reflex are being sent out to a number of leading US retailers in advance of GlobalShop so merchandizers can see and feel the product themselves before visiting the show. Any retailers interested to receive a samples box should email firstname.lastname@example.org.
Reflex is used by leading fashion retailers in the US and across the globe for face-out and waterfall fixtures. A patented, unique product, Reflex has been proven to increase in-store sales by up to 25%. The Reflex sign holder range enables retailers to make their offers clearer and their in-store space work better.
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